#36: Natalie Migliarini Breaks Every Cocktail Rule, But it Sure Is Beautiful

 

Natalie Migliarini didn’t just create Beautiful Booze, she created a movement. What started as a personal experiment in home entertaining grew into a globally recognized cocktail brand, a bestselling book, and a starring role on Drink Masters. And she did it all without ever being a career bartender.

In this episode, Natalie shares her unfiltered story of leaping from a safe job into a whirlwind of travel, content creation, and unexpected opportunities. We dive into the challenges of writing your own book, the power of photography in making cocktails approachable, and why she believes less is more when it comes to both recipes and branding.

Her story is a masterclass in reinvention, risk-taking, and staying authentic while navigating the pressures of social media and sponsorship. Whether you’re a bartender, a home mixologist, or just someone who loves a good story, you’ll walk away with fresh inspiration…and maybe a craving for a Bramble or Margarita twist.

Expect to Learn:

• Why not being a bartender gave Natalie an edge in connecting with audiences
• How she went from public health to global cocktail authority
• The secret behind her Bramble and Margarita “phases”
• What she learned from competing on Drink Masters
• The surprising reason she avoids naming brands in her book
• The philosophy that drives her bar crawl series and passion for showcasing bartenders

Links:

• ⁠Natalie’s Instagram⁠
• ⁠Beautiful Booze⁠
• ⁠Beautiful Booze: Stylish Cocktails to Make at Home⁠

 

Service starts now.

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I talk mostly to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in restaurants. Said another way: I am trying to make sense of this wild, beautiful mess of a life, and help others that are feeling similarly confused and/or lost.

Classic Episodes You May Like:

-#10:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Nat Harry, cocktail expert!⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-#14:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠Dr. Shalini Bahl, mindful marketing⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-#22:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Doug Frost MW MS⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-#23:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeffrey Morgenthaler⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

-#31:⁠⁠⁠⁠⁠ET: Entrepreneur (and creator of Surfer on Acid)⁠⁠⁠⁠⁠

As always, I’m just here taking notes, trying to figure out what it all means.

Cheers