Serves You Right

Do you ever feel like life is happening around you, and you’re just drifting through it? Like you should be doing something—something more, something better—but you’re not sure what?

My name is Andrew, and I’ve been there. Like so many in America, I found myself aimless, uncertain, and stuck in the cycle of service industry jobs. Until one day I found the courage to write post on simple thing online. "I'm still trying to answer the question of whether or not I can be happy working in a restaurant."

Join me on this journey as I explore what it all —how we got here, what we can do about it!

20 Years in Hospitality

  • Started in a Small Restaurant in Texas

    Smokin' Joe's Bar and Grill...You can't make these places up

  • Certified Sommelier

    Years spent studying wine and honing my skills with the Court of Master Sommeliers

  • Award Winning Bartender

    Arizona's Original Outside Winner of Last Slinger Standing. Tito's Most Imaginative Bartender in New Mexico, and many more

  • Andrew Roy

    Currently I reside in Omaha, Nebraska. I run a busy and very fun Steakhouse, and talk to people that are far cooler than I am.

Our Values

  • Curiosity

    Being interested in what is out there, what we can learn, what is possible

  • Earnestness

    Having the courage to think the things we think, feel the things we feel, and look at all of life, good and bad

  • Fun

    If you're not having fun, what are you doing?