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#113 Ken MacKenzie: You Didn't Know Your Mixer Makes the Drink

#113 Ken MacKenzie: You Didn't Know Your Mixer Makes the Drink

EXCLUSIVE:

Listeners of the show get a 20% off:Code: ⁠SERVESU20⁠

  • For General Consumers EXCLUDING Wholesalers
  • For Online Store
  • 20% off entire order
  • No minimum purchase requirement
  • One use per customer
  • Can’t combine with other discounts
  • Active until Jun 24, 2027

 

If you're still treating your mixer as an afterthought, reaching for shelf-stable syrup, high-fructose sour mix, or that cloudy neon bottle that's outlasted three summers…you're quietly capping how great your cocktails and mocktails can ever get. No amount of premium tequila, mezcal, or additive-free spirit rescues a bad mixer when it makes up two-thirds of the glass. This episode with Fresh Victor founder Ken MacKenzie is the answer: a deep dish on cold-pressed citrus, clean-label sourcing, gentle pasteurization, shelf life, denomination-of-origin tequila, the quality-versus-convenience battle, and what it actually takes to build a first-to-category product from scratch. 

Expect to Learn:

  • Why two-thirds of your margarita decides whether it's memorable or forgettable, and what most bars get wrong
  • The counterintuitive lesson Ken's wife taught him about spice that saved an entire product line
  • What eighteen months of failed production runs revealed about a "simple" four-ingredient recipe
  • How Mexico tracks every single agave plant from planting to bottle and why it changes what's in your glass
  • The one word on the Fresh Victor label that lawyers fought over, and why it matters more than you'd think

Links:

 

Service starts now.

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I talk to people in and around the service industry space. I'm looking to hear from the people I wish I could have talked to when I was coming up in bars. Said another way: I am trying to make sense of this wild, beautiful mess that can be a life working in bars, and help others that are feeling similarly confused and/or lost. Check out the Podcast Website ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and get in touch with me!

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As always, I’m just here taking notes, trying to figure out what it all means.

Cheers
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